How We Increased our Proposal Win Rate by 40 % Using Modern Proposal Software
Of all the important challenges, accounting firms face the biggest issue at winning new clients. A well-structured proposal can make a big difference; many firms are still facing inefficiency in the creation process of proposals. Our firm faced the same problem until we integrated FigsFlow’s proposal software for accountants into our workflow. And the result was astonishing: increasing our proposal win rate by 40%. In this article, we shared our journey where adopting proposal software transformed our client acquisition strategy.
Enhancing the Level of Customisation in Proposals
Before proposal software, proposals were one-size-fits-all and often did not address the very specific needs of the client. With advanced proposal software, finally we had a customisable template which allowed us to tailor our proposals to each prospect.
In addition to saving time, these dynamic templates also ensured branding and messaging consistency. By personalising every proposal to showcase relevant services, industry insights, and financial strategies, we captured the clients’ interests with ease.
Automation of Proposal Workflows for Greater Efficiency
Until recently, one of the most consuming and time-wasting activities in our company was preparing proposals, asking for their approvals, and tracking their statuses manually. In their place came up-to-date, automated proposal management software that alleviated much administrative burden and moved things a notch faster.
Automation of reminders meant timely follow-ups, while integrated workflows facilitated fast internal approval actions. Free from delays and bottlenecks, our team spared more time fine-tuning the content rather than managing the process.
Leveraging Analytics to Optimise Performance
Another game-changer was the analytics and tracking capability that came with this proposal software. Now, we could track when prospects opened, read, and interacted with our proposals, therefore knowing what they were interested in.
By studying this data, we were able to tailor-make our proposals to what interested clients more, while our sales force could time their follow-throughs at a moment in time when the probability of landing a deal was high.
Conclusion
With that modern proposal software, we are revolutionising how we go out and acquire our clients. Moreover, it granted us more effective personalisation and automation of workflow, so a 40% increase in proposal win rates wasn’t so unreachable. This can be interpreted as an investment that pays off-the right tools mean more efficiency in accounting firms for better client winning.
